From a Commodity to an Expert – Master your IT business and your life
Tired of not being respected as a professional, constantly being hassled over price and timelines, receiving little to no referrals, wasting time at networking events and the high cost of acquiring new clients?
I know I was! What was my solution? I became an expert! This ebook discussed the problems with being a “commodity” IT provider and helps you become an expert in your chosen niche.
The only way to move your firm away from commodity status is to become an expert witha well-defined niche.
When you become an expert with a niche business, you can target your marketing and get more clients by focusing on the right prospects. When you are an expert, you have clients, not customers.
From a Commodity to an Expert is 32 pages of excellent information to help you transform your commodity IT business into an Expert IT firm.
Table of Contents
- Are you a commodity or an expert?
- How to become an Expert!
- Pick your field of expertise
- Pick something that already interests you
- Make sure you know your stuff
- Meet other experts
- Join associations and groups
- Read blogs, magazines and books
- Share your knowledge
- Write a company newsletter
- Create a blog
- Give speeches
- Share source material with clients and leads
- Host a Webinar
- Share your research
- How to know when you’re an expert
- Further Reading
- About the Author
A couple of years ago, I was working 20 hour days and barely making ends meet. Anytime I did have off, I was constantly on call dealing with customers who did not respect me or my time. I would constantly have to argue over almost every invoice i sent out, not to mention I would have to manage and maintain a large number of different systems.
I was the owner of an IT firm, I had a lot of customers and did just about everything from virus removals to server installations. I was a jack-of-all trades and felt like a master of none.
It seemed like the more customers I had and the more work I did, and somehow, I made less with every new customer I brought on.The cost of acquiring a new customer took many months of work to pay off. I would have to endure the costs of learning a new environment, marketing more and spending the time convincing a new customer to do business with me (often at the cost of reducing my price).
I was unhappy and frustrated. My personal life was non-existent, I could barley pay my bills and I was wondering if I should just get a “real job” and give up on owning my own IT business.
I knew I had to change something about my business or I would not be able to continue. What did I do, you ask?
I Became an Expert.
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